Boyaa Interactive will allocate 90% of HK$440 million raised from share placement to Bitcoin, signaling a strategic pivot towards Web3.

Executive Summary

Boyaa Interactive, a Hong Kong-listed online gaming company, announced it will allocate approximately 90% of the HK$440 million (approximately $56 million USD) raised from a recent share placement to purchase Bitcoin (BTC). The company intends to use these holdings to promote its Web3 business development. This move mirrors strategies previously adopted by companies such as MicroStrategy and reflects a growing trend of incorporating Bitcoin into corporate treasury strategies.

The Event in Detail

On September 9, 2025, Boyaa Interactive revealed its plan to utilize the majority of the proceeds from a share placement to acquire Bitcoin. The share placement involved the issuance of 63,510,000 new shares at HK$6.95 per share, potentially raising up to HK$441 million. After deducting expenses, the net proceeds are estimated to be approximately HK$436 million. Of this amount, approximately 90% will be directed towards Bitcoin purchases, with the remaining 10% allocated for working capital and general corporate purposes.

Market Implications

Boyaa Interactive's move to significantly increase its Bitcoin holdings signals a strong belief in the long-term potential of cryptocurrencies within the Web3 space. The company views Bitcoin not merely as an asset, but as > "the fundamental basis for Web3 business deployment, ecosystem construction, and a key driver for sustainable development." This action could encourage other companies, particularly those in the gaming and technology sectors, to consider integrating Bitcoin into their treasury strategies. As of 2025, Boyaa Interactive ranks 22nd globally in Bitcoin holdings among public companies.

Expert Commentary

Analysts have given Boyaa Interactive a “Buy” rating with a price target of HK$8.50, citing its Bitcoin treasury strategy and strategic partnerships as key drivers. The company's stock has surged 78.42% year-to-date, reflecting market confidence in its Web3 pivot. The company's Bitcoin holdings per 10,000 shares increased by 12% year-to-date to 0.0516 BTC.

Broader Context

Boyaa Interactive's strategy aligns with a broader trend of companies exploring the potential of Web3 technologies and integrating cryptocurrencies into their operations. The company intends to use these net proceeds to further promote its Web3 business development, which includes Web3 game development and marketing, the construction of Web3 infrastructure, and the building of a Web3 game ecosystem. This includes allocating a portion of its cryptocurrency holdings as an incubation fund for future Web3 projects. Boyaa Interactive acquired 3,670 Bitcoin at an average cost of $62,878 per coin.